Let's discuss marketing strategies for Backdrop CMS! While a Backdrop upgrade from Drupal 7 represents a potentially dramatic cost savings for countless organizations, pitching the idea successfully can be tricky. Whether due to Drupal brand allegiance, opinions around supportability and longevity, popularity among developers, or a simple feature comparison with other options like Drupal 9 — some potential clients express concerns about Backdrop versus other platforms with greater market share.
This discussion will be facilitated by Eric Toupin, Senior Developer at Aten Design Group who recently led a Backdrop CMS upgrade project for Stanford University, and Joe Crespo, Director of Accounts at Aten Design Group actively pitching Backdrop CMS to new clients.
Let's share experiences, insights, and strategies for building client confidence around Backdrop as a value-adding foundation for top tier digital products.